---
title: brand_list
description: List the brands of your organization, so that an agent can pick one before it reads the brand in full.
---

Ask which brands your organization has. The agent lists them with a one-line description for each.

> "Which brands do we have?"

The agent calls `brand_list`. You see each brand with its name and its description, newest first. To read one brand in full, the agent then calls [`brand_get`](/mcp/tools/brand-get).

The job guide [Describe a brand](/mcp/tools/describe-a-brand) shows each step of the job.

## Reference

List the active organization's brands as slug + name + description, newest first. The brand context itself is not returned — pick a brand here, then load its context with brand_get. The answer holds at most `limit` rows (default 100, maximum 500). When it carries `nextCursor`, more rows exist: call this tool again with the same arguments and `cursor` set to that value. When it carries no `nextCursor`, you have every row.

### Input

| Argument | Type | Required | Description |
| --- | --- | --- | --- |
| `cursor` | string, at least 1 character | no | The `nextCursor` of the previous page. Omit it to get the first page. Send it with no change, and with the same filters as the request that answered it: a cursor from a different query gets a 400 `invalid_cursor`. Do not build or change a cursor. |
| `limit` | integer, 1 to 500 | no | The greatest number of rows on the page, from 1 to 500. The default is 100. A greater value gets a 400, with `error` of `invalid_request`. Default: `100`. |

### Output

A successful call returns this object in `structuredContent`.

| Field | Type | Always present | Description |
| --- | --- | --- | --- |
| `brands` | array of object | yes | The brands of the organization, newest first. |
| `brands[].description` | string | yes | One line about the brand. An agent picks a brand on it. |
| `brands[].name` | string | yes | The display name. |
| `brands[].slug` | string | yes | The handle of the brand in the organization. The tools take it as `brand_name`. |
| `nextCursor` | string | no | Send this value as `cursor` to get the next page. It is absent on the last page. |

### Failure codes

A failed call has `isError` set, and `structuredContent.error` holds one of these codes. [Errors](/mcp/errors) describes the shape of a failed call.

- `invalid_cursor`
- `forbidden`
- `invalid_request`
- `internal_error`

### Scope

The token must hold `brand:read`. [Auth & scopes](/mcp/auth) lists each scope.

### Annotations

A client reads these hints. A hint that the tool does not declare has the default value of the MCP specification.

- **Read-only.** The tool changes nothing.
- **Closed world.** The tool reads and writes the data of AdCrunch only.

### Example

The arguments:

```json
{
  "limit": 20
}
```

The result, in `structuredContent`:

```json
{
  "brands": [
    {
      "description": "Running shoes sold direct to the runner, made to last a thousand kilometres.",
      "name": "Acme",
      "slug": "acme"
    },
    {
      "description": "Trail shoes for runners who leave the road.",
      "name": "Acme Trail",
      "slug": "acme-trail"
    }
  ]
}
```