meta_create_campaign

Create a Meta campaign from a conversation. It always arrives paused.

Ask for a new campaign on a Meta advertiser, with its objective and its budget. AdCrunch creates it paused, so it spends nothing until you activate it.

Create a sales campaign called Spring Prospecting on Northwind, with a daily budget of 50 euros.

The agent calls meta_create_campaign, then get_mutation_status, and you see the id of the new paused campaign. Change what runs on Meta walks the whole campaign, from the Page to the activation.

Reference

Available on:

Create a campaign on a live Meta ad account. It is always created PAUSED and cannot be created active — nothing spends until you separately activate it with meta_set_status. Optionally set a campaign budget to run Advantage campaign budget (CBO); omit it and each ad set carries its own budget instead. Runs asynchronously: returns a workflowId immediately — call get_mutation_status with it to get the new campaign’s id. Budgets are in whole units of the ad account currency: 10.5 is 10.50, never 1050.

Input

Argument	Type	Required	Description
`advertiserId`	string	yes	Advertiser account ID (`acc_<id>`). Must belong to the active organization — find one with `list_advertisers`.
`dailyBudget`	number, more than 0	no	Campaign-level daily budget in whole units of the ad account currency (10.5 is 10.50). Setting either budget turns on Advantage campaign budget; provide this or `lifetimeBudget`, not both, or neither to budget at the ad-set level.
`lifetimeBudget`	number, more than 0	no	Campaign-level lifetime budget in whole units of the ad account currency (10.5 is 10.50). Provide this or `dailyBudget`, not both.
`name`	string, at least 1 character	yes	Campaign name, as it will appear in Ads Manager. Use something the user would recognize.
`objective`	one of `OUTCOME_AWARENESS`, `OUTCOME_ENGAGEMENT`, `OUTCOME_LEADS`, `OUTCOME_SALES`, `OUTCOME_TRAFFIC`, `OUTCOME_APP_PROMOTION`	yes	What the campaign optimizes toward. This constrains which optimization goals its ad sets may use, so pick it from what the user actually wants (e.g. `OUTCOME_SALES` for purchases, `OUTCOME_TRAFFIC` for site visits).
`specialAdCategories`	array of (one of `NONE`, `EMPLOYMENT`, `HOUSING`, `CREDIT`, `ISSUES_ELECTIONS_POLITICS`, `ONLINE_GAMBLING_AND_GAMING`, `FINANCIAL_PRODUCTS_SERVICES`)	no	Regulated categories this campaign falls under, which Meta requires you to declare — employment, housing, credit, politics, gambling, or financial products. Declaring one restricts targeting. Omit (or pass `["NONE"]`) when none applies; do not guess, ask the user. Default: `[]`.

Output

A successful call returns this object in structuredContent.

Field	Type	Always present	Description
`workflowId`	string	yes	The id of the change. The change has not reached Meta yet. Give this id to `get_mutation_status` to find out how the change ended.

Failure codes

A failed call has isError set, and structuredContent.error holds one of these codes. Errors describes the shape of a failed call.

not_found
missing_write_access
forbidden
invalid_request
internal_error

Scope

The token must hold mutation:write. Auth & scopes lists each scope.

Annotations

A client reads these hints. A hint that the tool does not declare has the default value of the MCP specification.

Writes. The tool can change data.
Destructive. The tool can make a change that you cannot undo. A client can ask you to confirm before it calls the tool.
Not idempotent. A second call with the same arguments can change more.
Open world. The tool reaches a system outside AdCrunch, such as an ad platform.

Example

The arguments:

{
  "advertiserId": "acc_1485443900032333",
  "dailyBudget": 50,
  "name": "Spring Prospecting",
  "objective": "OUTCOME_SALES"
}

The result, in structuredContent:

{
  "workflowId": "3f9c2b7e-8a41-4d6e-9b05-c1e7a2d4f860"
}